Senior Producer | Chicago, IL (2023-Current)
Leo Burnett\PXP | Crafting national integrated campaigns for ALDI, Harbor Freight Tools, Kellogg’s Multibrand Cereal and Cheez Its, Nature Made, Pepperidge Farm, QDOBA (Production Lead), Smithfield Brands, UnitedHealthcare, VisionWorks and more
Senior Digital Producer (Contract) | Los Angeles, CA (2020-2023)
TBWA\MAL\Be Grizzlee | Team lead for Apple TV+ digital, around 15 people; Enforced a shift in expectations among key stakeholders to minimize error and road blocks resulting in a reduction of routinely billed OT by 80% within first 3 months; Managed delivery on thousands of general and multi-cultural assets across Apple and Apple TV+ products, several black projects
Senior Integrated Producer | Los Angeles, CA (2019-2020)
TBWA\Chiat\Day | Led national broadcast campaign refresh for McDonald’s general and multi-cultural markets; Supported QuickBooks and RobinHood teams with experiential concepts, production explorations and general scoping; Developed infrastructure, logistics, and managed a very successful pro bono art fund-raiser given a glass penthouse space, a few weeks and $5k for infrastructure
Senior Digital Producer (Contract) | Los Angeles, CA (2016-2018)
Ritual | Dedicated producer on 2018 campaign work; Crafted low-budget social activations for a social-first start-up
Dollar Shave Club | Supported a $3+ million broadcast campaign; Lead producer and project manger across ancillary content
BBDO LA | Managed efforts on AT&T/DIRECTV re-brand; Delivered 95+ unique units for NYC/CHI takeovers in under 2 weeks
EP of Experiential Production (Contract) | Los Angeles, CA
RQ Agency | Executed complex activations nationally provided minimal time, resources and budgets for YouTube, Samsung, and LG; Developed production processes and quality assurance standards; Developed practical cost-saving solutions; Staffed Full Time roles
Senior Integrated Producer (Contract) | New York, NY (2016-2018)
Phantoscopic Productions (U.K.) | Led production efforts on the Bacardi multicultural shoot for Music Liberates Music campaign with BBDO NY; Traveled 10 people across 3 Caribbean countries capturing real-life content from local artists; Ensured project success
Accenture, The POD | Crafted on-going client presentation materials in tandem with creative development in order to minimize lag time on materials; Produced Global launch event and collateral for The POD division of Accenture Interactive
EP of Experiential Production, VP | New York, NY
Meta.Is | Managed clients, projects, operating expenses, and collaborations; Executed first ever augmented reality fashion show for xAd as featured in Forbes; Brought 12 multi-sensory experiences together for the inaugural launch of “The Lab” with Panorama Music Festival; Planned lighting, stage design, and interactive experiences for Phantogram, Blood Company, and Red Bull
Senior Producer + Business Development | New York, NY (2014-2016)
Nice Shoes | Crafted and presented proposals at client meetings and new business pitches; Represented the company at trade shows and conferences; Fostered strategic partnerships; Influenced leadership and business growth
Publicis Worldwide | Crafted fun and authentic stories using mostly real people and modest budgets; Clients: P&G: Crest, Oral B, Tampax, Vicks, Pepto Bismol, Nestle, Ferrero Rocher, Citibank, AXA
Integrated Producer (Contract) | New York, NY (2012-2014)
Badger and Winters | Clients: Avon Global, Living Proof
Publicis Kaplan Thaler | Clients: P&G, Pfizer, Aflac, Ferrero Rocher, Citibank
DDB | Clients: Johnson & Johnson, State Farm
Junior Producer | Richmond, VA (2010-2011)
The Martin Agency | Assisted on the execution of national and international integrated (broadcast, print, radio, direct-mail) campaigns, including a LivingSocial Super Bowl commercial from creative brief to on-air in 3 weeks; Developed several test spots
The University of Illinois at Urbana-Champaign (2021)
Master of Science in Management (cum laude), emphasis in Data Management and Communication
The University of Texas at San Antonio (2008)
Bachelor of Business Administration, Minor in International Management
The Art and Technique of the Commercial, AICP Show Judge (2020)
Campaign | Bacardi: Music Liberates Music (2018)
Cannes Lions, D&AD, Clio, Webby, One Club
Production | Crest & Oral-B, Halloween Treats Gone Wrong (2013)
Cannes Lions, Clio, Effie, Shortlist, Shorty, IAB, ADDY, Jay Chiat Award, Webby Honoree